8 Reasons Why Should We Use Social Media Marketing?

Social media marketing (SMM) is the use of all activities on social media platforms to promote your products & services and connect with your targeted audiences. Social media marketing is not only helpful in driving traffic to your website and increasing the sales but it also useful in increasing your brand’s integrity & recognition. You can engage your customers in much easy and economical way to stay in their minds and hence to win their loyalty. In this article we will learn 8 reasons, why should we use social media marketing?

Stats of Social Media

According to the “Forbes” an estimated 4.9 billion people use different platforms of social media in their daily routine life and this number is increasing day by day. According to “Statista” there are approximately 2.9 million users on Facebook, 2.5 million on YouTube and 2 million each on WhatsApp & Instagram.

Keeping in view the above statistical data and the trend to increase the usage of social media, all the businesses from small scale to large scale needs to improve their business presence on social media platforms. The organization which is not following on social media or ignore the social media marketing is losing a large number of potential customers and their competitors are getting competitive edge over them.

The 8 Reasons of Using Social Media Marketing

Followings are 8 key benefits of social media marketing, which lead every organization to start Social Media Marketing:

1. Brand Awareness and Recognition

This is a major advantage of using social media marketing, you can develop awareness of your brand through awareness campaigns. Your strong marketing strategy and activities will enable to recognize your brand online among the potential customers. You can build trust of the new customers by posting content from your satisfied customers, this will also improve the loyalty of customers towards your products.

2. Responsive CRM

Through effective social media marketing you can build responsive customer relationship management (CRM). You can have views, comments and reviews from the customers, you can communicate with customer in better way and also can engage customer through various activities. This will automatically increase the interest of the customer in your products.

3. Drive Traffic through Social Media Marketing

You can drive traffic towards you online store, website or can increase the downloads of your app by engaging the customers through social media marketing. The content of the posts should be encouraging to the customers to drive them on your website. For this purpose, you should use all the available platforms of the social media, so you may have maximum visitors and conversion.

4. Understand the customer’s need

A strategically sound social media marketing campaign will enable you to understand the needs of your customers. Social media is a tool where customers are free to express their experiences about your brand and you can easily trace the needs of your customers from their feedback on social media. This social listening study and monitoring online conversions will be helpful to improve your products and services according the needs of the customers.

5. Generates Leads with Social Media Marketing

Social media marketing is an effective tool to gather data of the potential customers, you can collect email ids, contact numbers for further communication with them. Now a day, customers are used to of submitting their data on social media platforms and expecting that the business should send the information about their products and services on their given email ids or contact numbers. You also can update your customers in case of any new development in your brand.

6. Study the Competition

You can study the strategies and moves of your competitors through their social media marketing activities. Through social media you are connected to the whole world and this is great opportunity to learn about your competitors and also to find the developments throughout in the world regarding your products and services. You also can evaluate the success stories of your business rivals which will enable you to enhance your products and services.

7. Retargeting & re-engaging the missed clients

One of the main advantages of using social media, that you can retarget your missed customers, in this way you can re-engage them with your products and services and can 100% enhance the chances of increase in your sales. Retargeting campaigns are helpful to show your posts to the customers who once visited, liked or commented on your page but never purchased your products and services.

8. Connection with business partners

Social media is a nice way to connect with your business partners, through their online activities on social media you can learn better about your business allies. You can reach out to your partners, introduce yourself and express your interest and share relevant content. It is a positive way to enhance healthy relationships which is essential for building trust and credibility. Several important and inter-related developments relating to the growth of social media usage are especially relevant to business relationships.

Conclusion